The Challenge.

Create a best-in-class promotional campaign for Weetabix and Universal Pictures. Teaming up with Universal Pictures and the release of Despicable Me 3, Weetabix ran a competition whereby lucky customers had the chance to ‘Win Despicable Prizes Every Hour’. Our challenge was to devise an in-store solution to help promote the campaign and, with the supermarket floor cluttered with brands, we knew we had to be engaging, fun, and above all else, stand out from the crowd.