Tesco

The Challenge.

Create an online delivery van that customers would be proud to have turn up at their door. We needed a fresh perspective in this arena with regard to kerb appeal and customer perception. Previous vans were seen as unappealing and down market. And so the ‘Freshly Clicked’ proposition was born. Consideration was given to the colour of the vans with regard to a premium version of the familiar Tesco Blue and hi-end food photograph used to validate the ‘fresh’ claim.