The Challenge.

For Puma we created an eye catching window and in store display to mark the 2018 reboot of the Puma RS sneaker range. Originating in the 1980s, the line is packed with heritage and has been re-invented for the current neo-nostalgia trend. Taking inspiration from the promo shots, featuring an ultra modern colour palette and use of geometric shapes, the display sought to attract the attention the relaunch truly deserved. This was achieved with the use of optical illusions creating a sense of movement. With a full motion holographic unit appearing in store and an ‘illusion cube’ product display in window, this reinvention wasn’t about to go un-noticed.