Penguin Random House

The Challenge.

Should we choose to accept it, we would have to create digital content with enough impact to fill the country’s largest digital billboard. Working with the author, Ben MacIntyre, we produced a film that revealed the previously top-secret story of heroes behind the original S.A.S regiment. One by one, they were revealed as their faces un-pixelated on a 50 metres screen at Waterloo station. The book launched at #1 in the UK charts and remained there for four weeks.