The Challenge.

To encourage entry into Lidl’s Christmas give-away competition campaign, by using interactive FSDUs and innovative tech to make the process easier. The insight from their previous in store competitions dictated that in order to increase entries they needed to create a high impact, interactive FSDU to be placed in the entrance of their stores to maximise customer engagement. We created innovative FSDU designs, which included a pre-programmed NFC chip to communicate with smart-phone devices and facilitate speedy entry into the competition. There was a remarkable uptake in entries into the competition, with more entries for this competition than all other LIDL competitions combined for the whole of 2016.