The Challenge.
GAME wanted to introduce a dedicated tournament gaming/party area called ‘Belong’ to hold everything from holding local competitions, game launch events and previews to a rentable space for private parties. The brand had a cool, sleek design and GAME wanted an in-store decor to match. Using new materials, textures and fittings and utilising a bespoke header lighting system and ‘click wall’, the stores took on a completely new look.
We created innovative FSDU designs, which included a pre-programmed NFC chip to communicate with smart-phone devices and facilitate speedy entry into the competition.
GAME wanted to introduce a dedicated tournament gaming/party area called ‘Belong’.
Should we choose to accept it, we would have to create digital content with enough impact to fill the country’s largest digital bill-board.
Teaming up with Universal Pictures, we created an innovative Despicable Me 3 competition campaign.
GLL are a not-for-profit community based charitable organisation. Their focus is on bringing quality, affordable leisure facilities to everyone across the UK.
We created a clean, fresh colour palette to inspire customers at Dixons airport stores to upgrade their winter tech - complete with a miniature ski lift to create a truly
An interactive unit that utilised video mapping and AR to allow people to become whoever they wanted.
