Dixons Carphone

The Challenge.

To create a stand out display in the competitive arena of airside duty free. Appearing in stores located within the major London airports, the display focussed on ‘adventure tech’ – enticing those about to leave the UK for the slopes to invest in some decent gear to capture every flip, fakie and fall. GoPros, sports headphones, and other rugged tech were surrounded with a 3D mountain vista complete with miniature ski lift. Clean creative, fresh colour palette and even a miniature ski lift made for a truly disruptive retail display piece.