Lick's Retail Lab is an opportunity for retailers and brands alike to experience the most up-to-date retail technologies in action. Situated in one room, a variety of retail fixtures and environments are replicated to demonstrate how we create exciting, unusual and unforgettable ways to engage your shoppers at every stage of their journey to purchase. Importantly we also show you technologies that let you measure and monitor your actual engagement metrics. Technologies that can be seen, heard and smelt (!) include holographic units, touch-enabled print, directional sound, audience monitoring and virtual & augmented reality — yes, you can become Iron Man…
Audience Monitoring

Audience Monitoring

Brand perception on the part of a consumer plays out at the store shelf. Appeal, disdain or indifference motivate product selection, as the marriage of convenience between brand and retailer works to devise and execute sufficiently capable branding and promotional communications. The arsenal of current shelf-edge instruments is fairly limited, typically including package design, shelf positioning, attractive pricing or some nearby static signs that aim to earn attention.

Augmented Reality

Augmented Reality

Augmented reality is used for experiential events. It allows you to map virtual content onto the real world, creating immersive experiences. Our Hulkbuster Experience allowed players to control Iron Man by moving their own bodies, with their movements mapped to his. We measured the audience engagement (using our audience monitoring tech), which showed that 20k people played the game, and 205k watched them play.

Beacons

Beacons

Beacons use Bluetooth to contact smartphones within a certain radius and trigger notifications. They do however require integration with an app, which can be your own or a third party partner. We can be install these on the gondola ends so that when customers with a certain app walk within a set distance they are pushed special offers or more information about the product.

Capacitive Print

Capacitive Print

We can print conductive ink onto paper or plastic, with an adhesive layer over the top. This gives the POS capacitive touch capabilities like a smartphone screen, which means the static print can trigger any electronic device. These interactions include LEDs, motors, embedded speakers or even synced mobile apps via Bluetooth.

Digital Signage

Digital Signage

We provide and install digital signage platforms to fit your requirements. This can include a content management system if remote scheduling of content is necessary, but can also be as simple as providing SD cards to be changed by staff. We can also make your screens interactive using simple touchscreens, or even linking the viewer’s phone to the screen and allowing them to choose the content.

Directional Sound

Directional Sound

Sound showers play directional sound that can only be heard from a specific spot on the ground. This lets you play music or promotional content without being intrusive to everyone else around. They would work well placed near existing digital screens to use audio for a greater attention grab.

Floor Projection

Floor Projection

Floor projection is a great way to attract attention and increase dwell time in-store without taking up any extra floorspace. The projections can be interactive, which is very engaging, especially for children. We can also project perspective illusions that create the appearance of a 3D image on the floor. A recent trial in Thailand showed 98% recollection in exit interviews and a dwell time of 2.5 minutes.

HD Lenticulars

HD Lenticulars

Lenticulars have traditionally had poor viewing angles and lacked depth, but our new versions look incredibly realistic, providing a deep 3D illusion. They can also be printed much larger ­­- up to 3m wide.

Holographic Displays

Holographic Displays

Using an old technique known as “Pepper’s Ghost” we can create realistic floating holograms within a box. These displays can also be controlled via a tablet, creating an interactive hologram. We usually use them as smaller POS displays, but they can be scaled up for events or live concerts (this technology was used for the famous Tupac appearance at Coachella).

Image Recognition

Image Recognition

Image-recognition apps like Blippar allow us to activate static POS with digital content. Users scan the image with their phones and see digital content overlaid on the real world. Once the content is uploaded, multiple access points can be created for low cost. This means a campaign created for a print magazine can be activated from a poster in-cinema, for example. Scan the image on the right with the Blippar app to see what kind of content is possible.

NFC

NFC

Near-field communication is the technology used in contactless payment. It allows us to link consumers to information or engaging online experiences when they tap NFC-enabled POS with their smartphone. NFC tags are cheap and easy to integrate into POS. They don’t require any infrastructure investment as they leverage image: ‘/img/lab/nfc.jpg’the screens everyone carries in their pockets. The content can be changed after a chip is in place, and we can provide data analytics on usage. This can help with compliance, as we know a piece of POS is up in-store once it has been scanned.

Resin Models

Resin Models

We can install a sensor onto POS to measure the numbers and breakdown of passers-by. This allows for different creatives to be A/B tested to discover which works best with each demographic, or draws the most attention. It can also be used to control a digital display (like the holographic unit), showing the most relevant content for the current demographic looking at the POS.

Shelf-Edge Projection

Shelf-Edge Projection

We apply the same projection film we use for windows to small acrylic shapes that fit in retail environments. This allows us to project dynamic eye-catching images on-shelf. Content can range from a rotating bottle of whiskey to an animated Optimus Prime displaying video footage and talking to customers.

Transparent Displays

Transparent Displays

Our transparent displays can show content without obscuring whatever is behind the screen. They are usually used as product glorifying boxes, and can be small enough to fit on-shelf or big enough for a store window.

Virtual Reality

Virtual Reality

Google Cardboard is a very cheap and scalable way to provide large audiences with virtual reality experiences. The headsets can be branded and given out flatpacked for customers to assemble and use with their own device. YouTube now supports VR videos, which means viewers can simply visit a link and stream the experience, rather than downloading the entire thing via a standalone app.