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Following the nomination in the prestigious DADI Awards earlier this month, we are extremely pleased to announce that Lick and Delta have again been recognised by the Drum for their fantastic ‘SAS Rogue Hero’ launch campaign – this time nominated for two Drum Network Award (Retail Campaign/Strategy of the Year & Social Media Campaign/Strategy of the Year)!

Penguin Books worked with Lick on the launch of the ‘SAS Rogue Hero’ book. They wanted to create an integrated campaign featuring an eye-catching animation which was innovative and high-impact, focussing on the soldiers from the book to give the campaign a strong consumer push on publication day, both online and off.

The campaign was initially executed within London Waterloo station using both digital and print media. Rationale for the media was based on achieving a wider reach to a younger reader audience rather than just the usual male military history enthusiast. The campaign stayed true to the synopsis of the book, where a motion video was displayed on the Motion@Waterloo 40m long x 3m screen for the day of launch. In addition to support the launch, a window takeover of Foyles on the concourse of Waterloo was implemented, with a simple but effective POS campaign to support the launch.

The audience delivery stats for Motion@Waterloo were a reach of 50,451and 303,145 impacts.

About the Awards

Now in their ninth year, 2017 sees The Drum Network Awards going global to reflect the international nature of the agencies that we work with and represent. These awards aim to recognise not only the excellent marketing and strategic work being created by agencies around the world, but also recognise and reward those agencies who are pushing the boundaries and demonstrating impressive growth despite the uncertain times we are currently facing.

Winners will be announced at a ceremony on 28th November at the London Marriott Grosvenor Square. Congratulations to all involved, and good luck!

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